ROSEMONT, ILL. — Haribo is expanding its confectionery portfolio Balla Bites.
The multisensory candy features a chewy outer layer with a soft center and is available in flavors such as orange, blackberry, lemon, strawberry, apple and wild berry. The candy also is available in original and sour varieties.
“We know consumers are looking for candy experiences that surprise and delight them, and Balla Bites does exactly that,” said Sophia Lewis, senior brand manager at Haribo of America. “With two different textures and three flavors in every tiny bite, Balla Bites and Balla Bites Sour deliver a new sensory experience with every pop.”
The candy is available at select retailers nationwide.
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