CHICAGO — Mars, Inc. is unveiling its latest innovation: Pringles Dippers.
The chip innovation is a thicker, sturdier and wavier crisp intended for dipping, according to the company.
The chips are available in three flavors: original, French onion and bacon cheddar.
“We know it can be frustrating if your typical salty dipping vessel prevents your perfect scoop or breaks as you dip, which is why we’ve created Pringles Dippers,” said Eileen Flaherty-Yao, senior director of salty, Mars Snacking North America. “Our iconic parabolic shape is now thicker and wavier than ever — built to handle any dipping style from light dips to heavy scoops.”
The dippable Pringles will launch at retailers this month.
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